Today I’m going to expose 3 costly CPA marketing mistakes you’re probably making now but don’t realize your making them.
Mistake #1 is dealing with “start-up” CPA networks.
Listen, I’m all for helping the new kid on the block make money. Your local corner store, for example, is a great place to buy a few knick-knacks and it’s more convenient than traveling to the Big Box Store half way across town.
But we are not talking a few-knick-knacks this is your business and when you’re dealing with start-up CPA companies. Few of them make it past their third year, for reasons that plague many new businesses, poor planning of their infrastructure, bad management, and little regard for customer service.
If you feel like you want to give smaller CPA companies a try, go ahead it’s your business, but I’d rather have other businesses risk their money on an “unknown” network.
This is one example of keeping with the tried and true pays dividends. So stay with the established CPA companies in the industry, and you have a much better chance of avoiding the costly mistake of having the one you trusted for your income go out of business.
Mistake #2 YOU take very little, or NO action to create success with your campaigns.
Are you scratching your head and thinking this mistake is someone else’s issue? I mean it’s common sense that you have to work to make your business succeed. But trust me I’ve heard it all and most of the stories from people who complain about CPA not working are from business owners that never gave it a chance to work in the first place.
Buying a course about making $25k a month from CPA offers isn’t going to implement itself and no money will be earned unless you take that course open it up read it and apply what it is says to DO! Take action!
Don’t make the costly mistake of living in the fantasy of success. It’s simple really, apply the training and work to experience REAL success. We all know that the fantasy goes “poof” and we are still left with the bills that are due before the end of week and there was no action taken to have even a chance there would be a way to pay them. So don’t complain about it, put the information into action and you’ll have a fighting chance to get REAL results.
Mistake #3 is to convince yourself that all the “ducks” have to be in a row BEFORE….
we do anything. We have all experienced the overwhelming feeling of starting something new. So, yes, diving into the deep CPA waters can be a little overwhelming, especially if you’re just learning how to swim in them. So many courses to choose from, with the good ones teaching you how to promote the offer, and then there is making the choice of which offers to promote, and not only the act of promotion but which specific way to promote the offer chosen. Wow, no worries take a deep breath and dive in the water is fine!
The reality is, each offer requires a customized approach that works best for the individual CPA offer (email/zip submit) you have chosen. Make a choice take action, then take what you have learned and create a customized work flow for the next offer you choose (credit card submit). Understand your offer and then make a plan to promote it, repeat. The success comes when you make your plan and implement it, it will not be perfect, but you can change it as needed. Don’t wait, take action NOW!
Keep this in the forefront of your mind, One Size does NOT fit All, But I can add to it or subtract from it to change it and make it a PERFECT fit!
In conclusion, making money in your CPA business is applying tried and true business principles along with stepping out and taking action just like in any other online business. Remember it’s not a “get-rich-quick-scheme” and it DOES need to be treated with respect and a solid game plan formed and executed to make it work for you. Making money with CPA is exciting and can be an adrenaline rush when you make your first $100 day, but the effort and action it will take to get there is no easy task.
Simple. Yes. Easy? Not by a long shot.
Avoiding the costly mistakes above will give you a head start on everyone else who isn’t as fortunate to know about them as you are.